The meeting place for luxury packaging visionaries

Luxury – Fashion – Beauty – Wine & Spirits – Food

PACKAGING PREMIèRE & PCD MILAN

Packaging Première & PCD Milan are two tradeshows co-located in a single event showcasing the best of packaging for the luxury and beauty sectors. It is a must-attend event for packaging professionals and designers to discover the latest innovations, new technologies, and future packaging trends.

WHY VISIT PACKAGING PREMIèRE

Meet the people shaping the future of packaging.

300+ selected EXHIBITORS

Step into a world where craftsmanship, technology and creativity shape emotion.
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WHERE IDEAS BECOME COLLABORATIONS TO CREATE ICONIC PACKAGING

Enter the Design Hub

Meet some of the best packaging design and branding agencies and get inspired by their works in the Design Hub.
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Meet the minds and stories shaping exceptional packaging.

CONFERENCES and debates

Two conference rooms to learn about the latest trends in packaging, luxury, and beauty from top brands and experts
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Step into a World of Art and Creativity

Art Gallery

Every year something new: new artists, new artworks to inspire your projects.
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Discover packaging avant-garde

Avant-Garde award

The contest rewarding the year’s most innovative packaging projects and materials.
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Join the luxury packaging community

Join the community

If luxury packaging is your world, this is your place. Meet those who believe packaging is more than just a box.

Unveiling the 2026 Theme

PAPER TRACKS

Every year, Packaging Première Milan is renewed through a different theme, a new visual language, and a collaboration with an artist capable of interpreting its essence. For the 2026 edition, the theme is craftsmanship, told through the works of Elisabetta Bonuccelli, founder of Unokostudio, who transforms the precision of industrial design into visual poetry with her contemporary origami.

WHAT'S ON

Packaging Première & PCD Milan is much more than just a packaging exhibition

300 + EXHIBITORS

300+ EXHIBITORS

Meet the finest high-end packaging suppliers and find the ideal partner.
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Art Gallery

Art-Gallery

Every year, a new artistic project celebrates the connection between art, design, and packaging.
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Avant-Garde

Avant-Garde

The contest that rewards the most innovative packaging designs and materials of the year.
FIND OUT MORE

Design Hub

Design Hub

Meet some of the finest packaging design and branding agencies in the Design Hub.

CONFERENCES

CONFERENCES

Discover the latest packaging, luxury, and beauty trends from top brands and experts.
FIND OUT MORE

NETWORKING

NETWORKING

A unique opportunity to build strategic connections with industry leaders.

Packaging Première

Packaging Première offers a comprehensive vision of the future of packaging for the luxury world. Through conferences, workshops, and projects that foster innovation in packaging and design, Packaging Première has become an unmissable event for professionals in packaging, graphic design, marketing, and product development. It is not merely a trade show, but a space for inspiration, networking, and learning.

WHAT OUR COMMUNITY SAYS

LEARN FROM EXPERTS

Niingjing Zhang

International Project Manager

Lancôme

Alberto Lozano Aragonés

Sourcing Senior Manager, Spain Operations

Suntory Global

Anna Toppino

Designer

Xerjoff

Alejandra Rubio

Graphic Design Manager

GUESS Europe

Eleonora Migliori

E-Business & Digital Manager

Dondup

Andreas Wilhelm

Founder

PERFUME.SUCKS

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Not to be missed!

Conferences, initiatives, new projects, and much more that you cannot miss before and during Packaging Première & PCD Milan.

Avant-Garde

Avant-Garde

Discover the selection of the most innovative packaging of the year and meet their creators onsite.
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Design Hub

Design Hub

Meet some of the top packaging design and branding agencies, in the new Design Hub.

Talks

Talks

Learn about the latest trends in luxury, packaging and beauty from top brands and experts.
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Sustainability

Sustainability

Discover our commitment to make our event more sustainable
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News and insights

News and insights

The lastest news about the event and the world of luxury packaging
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Art Gallery

Art Gallery

We celebrate the relation between art, design and packaging with our arte gallery
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Featured content

Leading companies in the packaging sector and news from the event

Discover our Talks

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DISCOVER PACKAGING PREMIèRE

Packaging Première brings together the finest manufacturers and high-end brands to inspire new collaborations and shape extraordinary ideas.
From fashion to wine and spirits, from gourmet food to jewellery, from perfumery to cosmetics – every sector finds its space here, along with the right partners to create packaging that embodies style, value and innovation.

Discover the new Beauty Hub — an exclusive area dedicated to primary packaging for the beauty industry.
A journey through glass, plastic, tubes, caps and sustainable materials, where innovation meets beauty.

Meet our sponsors

Packaging Première and PCD Milan

How to attend the event?

The entrance is free and reserved for industry professionals. It is mandatory to register in advance by clicking below. You will receive a confirmation email with a barcode to present at the entrance to collect your badge.

Packaging Première & PCD Milan

A Milano, il mondo del packaging di lusso incontra il packaging per la bellezza in un unico evento

Uno spazio unico per condividere idee e ispirazioni, scoprire nuove tecnologie e materiali per il packaging e creare imballaggi che sorprenderanno e conquisteranno i consumatori e i rivenditori nell'anno a venire.