Campari looks to Milanese architecture for its new brand identity

Robilant reduced the label size to allow the drink’s “unique red colour to emerge”, and emphasised the founder’s signature and Milanese roots.

Peace Vodka’s packaging: an homage to the late 60’s

Peace Vodka’s Packaging pays homage to the 60s and 70s with its psychedelic look. Reviving the Spirit of Woodstock leads to iconic corrugated cardboard boxes.

Interview with Alexandra Schimel-Fila, luxury consultant – Packaging Première 2023

Alexandra Schimel-Fila is an expert in the world of luxury, particularly fashion and luxury accessories thanks to her 30 years experience in marketing and communication for Zilli, the men’s clothing and accessories brand founded by her family. In the interview she gave to Packaging Première 2023, she reveals her point of view on the future of luxury packaging, between art, design, high quality and sustainability.