LV Lovers: Inside Pharrell Williams’ first fragrance for Louis Vuitton

For LV Lovers, a new men’s fragrance from luxury brand Louis Vuitton, house perfumer Jacques Cavallier Belletrud sought to translate the notion of photosynthesis to scent. The eau de parfum comes in an iridescent flacon produced by glassmaker Pochet du Courval.

James Cropper announces brand evolution – strengthening new structure through one identity and vision

Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its new brand identity. The company has undergone a complete brand refresh to mark the unification of James Cropper Speciality Paper, Colourform, and Technical Fibre Products under one company name of James Cropper. The new brand architecture will be represented as two market facing divisions of James Cropper Paper & Packaging and James Cropper Advanced Materials to support the group’s accelerated growth strategy.

Feel the nature: PEBBLE and the stone effect by Lumson

Tickling the senses, and we are not just talking about smell and sight but also touch, is a crucial aspect in the cosmetics world. The creation of a sensorial tactile expression transcends the norms of traditional packaging and stimulates new sensations to enrich the consumer’s experience, thus giving new opportunities to brands. A perfect example is offered by Lumson with Pebble: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature.