Feel the nature: PEBBLE and the stone effect by Lumson
Tickling the senses, and we are not just talking about smell and sight but also touch, is a crucial aspect in the cosmetics world. The creation of a sensorial tactile expression transcends the norms of traditional packaging and stimulates new sensations to enrich the consumer’s experience, thus giving new opportunities to brands.
According to Widemagazine, “the choice of tactile solutions allows designers to convey the material characteristics of surfaces and even modify the perceptual quality of packaging. Lacquering, embossing, debossing, screen-printing effects all can engage the consumer in a pleasant sensory experience, where touch is the privileged sense, widening the horizons to different possibilities on packaging”.
A perfect example is offered by Lumson with Pebble: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature. Indeed, Pebble embodies the irreplaceable value of physical touch in a world where digital interactions are the norm.
By playing with different decoration techniques for tactile and textural effects inspired by the natural world, Lumson invites you to enter a new aesthetic and sensorial dimension, where packaging totally merges with nature and nature is a valuable source of inspiration. A sensory experience to both see and touch. Through an external lacquering step combined with a second semitransparent one that lends the tactile effect, Lumson reproduces the natural texture on the glass jar and recreates the same feeling as touching a rough stone. The solidity of the shape, the lack of sharp edges and smooth borders give the jar a welcoming and tempting appeal.
In this way, the packaging not only offers practicality, but also enhances the “beauty experience”, thus offering a customized and sensorial journey through a careful selection of materials and textures.
Source: Lumson
