Jägermeister partners with Pantone

Jägermeister has introduced two limited edition packs to celebrate the creative partnership with Pantone.

Presented in the brand’s signature colours, Culture Orange and Herbal Green, the designs are said to showcase the duality of Jägermeister and embody the full character of the brand.

The orange stands for the brand’s ‘passion for best nights and the urban face of Jägermeister’, while the green ‘symbolises a profound respect for nature’, natural ingredients and the craftsmanship that goes into creating the herbal liqueur.

The Jägermeister bottle appears for the first time in a monochrome design with a matte finish and a Pantone-coloured label, accompanied by branded items.