Functionality without giving up to creativity and simplicity?
Yes, thanks. This multi-level packaging solution for Eyewear, at first glance a basic bottom-lid box, is a practical discovery case instead.
While opening the box, you can discover the interesting combination with a first level dedicated to a folding case suitable to hold a possible additional Eyewear kit, let’s think about extra lenses, pouch, warranty certificate or informative leaflet, etc..
Removing the the folding case, there is still space in the lower level of the box for an easy housing of the rigid case of glasses.
Functionality and originality merge into the creative die-cutting’s design with Eye Pattern Icons style, with references both on the folding case and the lid, with colour and texture in contrast in order to highlight even more the details.