Floral Street presented us with a fantastic conceptual idea and a great technical and creative challenge. They wanted to change the way perfume is presented, challenge the notoriously lavish over-packaging and do it in a way that is much better for the planet.
They required a complete packaging solution including lid, base and interchangeable inserts for various bottle sizes with a beautiful yet industrial look. This was achieved using one material; one pack, one material. Floral Street also requested a fully recyclable packaging solution. Made from natural wood fibres and one CupCycled coffee cup used to make every box. The Floral Street pulp tray can be recycled with household paper and this is made even easier due to the mono-material solution.
