James Cropper has partnered with one of the luxury beauty market’s most notable names. The collaboration with Coty has elevated the circularity of packaging for Chloé fragrances, with the Chloé Eau de Parfum Rose Naturelle being the latest fragrance launched by the beauty brand to be produced from James Cropper’s upcycled box board.
Complementing Coty’s Beauty That Lasts strategy, the natural uncoated surface finish of the Rydal Packaging Collection from James Cropper gives the pack a soft understated elegance. Made with 40% reclaimed fibre, the Bright White paper also gives a valuable second life to post-consumer waste and is blended with fresh fibre from sustainable forestry sources to deliver beautiful papers with a strong environmental pedigree. A combination that both keeps materials in use and helps the regeneration of natural systems.
This partnership is a true demonstration of what can be achieved with reclaimed fibre. Working in collaboration with Coty, not only have we maintained print performance, but the packaging now tells a circular story. It’s a triumph in terms of fibre blending – something we are passionate about.
