Lumson for Teaology: the perfect match between sustainable product and cosmetics packaging
Lumson for Teaology.
Lumson signs another successful collaboration in the mark of Made in Italy. It is with Teaology, the Italian company founded by Cecilia Garofano and Paolo Bevegni, known for its innovative skincare treatments based on real tea infusions. Teaology has chosen Re Place, the Lumson refill jar, for Kombucha Tea Revitalising Face Cream, the product-hero of the new Kombucha-based line.
Cosmetics with a positive impact
Teaology’s choice to use Lumson’s recyclable, refillable glass jar should come as no surprise. The company, now B Corp certified, has made sustainability an important part of its mission and since its market debut in 2017, has distinguished itself by pursuing a business model that generates benefits for the environment, the land and people. A ‘positive impact’ company.
A philosophy that brings it closer to Lumson, which is always careful to combine technical and technological innovation with environmental and territorial protection.
A communion of intentions that has turned into a perfect synergy: on the one hand Kombucha Tea Revitalising Face Cream, a cream with a unique formula, developed to prevent and correct the first signs of ageing, which contains the legendary elixir of youth, Kombucha, and on the other Re Place, the glass jar with a refillable system (inner cup) designed to be easily removable and replaceable and to combine aesthetics and care for the environment.
Re Place, creative and eco-friendly
Re Place, espousing the principles of the circular economy – Reduce, Reuse, Recycle – and declining them in three new key concepts: Re-Think (the packaging is rethought from an ECO-design point of view), Re-Gen (the refill offers a new life to the glass jar), Re-Act (brand and consumers are active participants in the process of reducing environmental impact) is the perfect solution to enhance skincare products and to “educate” the consumer to a more virtuous and conscious use.
All this in a fresh and very recognisable graphic design: the Re Place inner cup has been customised following the graphics and colours of the new Kombucha line. A choice that makes the packaging unique and underlines the character and identity of the brand.
Lumson
www.lumson.com
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