“Sustainable packaging trends 2023. The year of renewal.” by Eva Lagarde
Eva Lagarde’s focus on new trends in luxury packaging sustainability
Fashion is the art of replicating old concepts with new ideas. With the seventies vibe going on right now on the runway and in design shows, it’s easy to get the point. As in fashion and design, beauty follows a pattern. These days it’s all about going back to the roots. Going back to how things were done before, or should have been done, rather.
Luxury Vessel
As refillable beauty is developing, keepsake packaging is emerging as a trend. Until now packaging was mostly used as a transportation device, and often ended up in the waste bin. It seems that packaging will become more and more luxurious, and worthy of exhibition – like a piece of art – and sometimes become intelligent and carry smart features.
Luxury brands have already created artistic objects in the past with the likes of Guerlain, Hourglass or Byredo for instance. It’s fair to imagine that this trend, particularly adapted to the luxury segment, will develop in the coming months and years. Beauty houses have to take into consideration the initial cost of creating such packaging, but crafting luxury objects has been an art well mastered in the beauty world and especially in the perfume sector where glass bottles can be made in any shape or form by a skilled maker.
Balancing the cost of goods for return on investment will be necessary, as well as ensuring full reuse of the products seems paramount to decrease carbon footprint. It may be a case of a higher investment than return in the initial phase of this market trend. Smart features will also be added to make the packaging even more versatile. With increased rules on design-for-recycling, digital features might help the ever growing list of legal and informative requirements.
Click here to discover other 2023 trends regarding sustainable packaging.
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