Telling a story that conveys emotions and speaks to the consumer is as engaging as it is fundamental, especially in cosmetics. The beauty industry is one of the most emotional of all and therefore the closest to its customers. Accompanying consumers in their choice of products most in line with their ever-changing needs makes storytelling the most powerful means of fully experiencing the product itself. So how will it be possible to hit one’s target audience and succeed in such a competitive market as the cosmetics market? In order to answer this question, it is necessary to know not only the future movements of the industry, but how to merge the different trends to create one’s own unique and compelling communication style.
