Codebreaking caviar
With a bold approach to packaging, design agency Buenaventura focuses on typographic systems that embark meaning
Granada-based design agency Buenaventura were approached by Caviar Riofrío, one of the leading sturgeon farms in Europe, to rebrand and review their product image.
‘We aimed for contemporaneity and differentiation in an industry that was largely rooted in the past. With luxury visual codes undergoing a metamorphosis, we wanted to break away from the usual conventions of caviar and be bold, without constraints.’ The result is a brand and image that brings Caviar Riofrío into a modern space – clearly helping the product stand out from others in the world of caviar.
Source: https://pulp.fedrigoni.com/it/
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