James Cropper appoints Richard Bracewell as managing director for creative papers and luxury packaging
August 2023 – James Cropper, a global market leader in advanced materials, luxury packaging and creative papers, has appointed Richard Bracewell as Managing Director, Paper Products; responsible for its Creative Papers and Luxury Packaging sectors.
Renowned for its tailor-made expertise in colour, unique sustainable fibre technology and disruptive packaging solutions, Richard will be driving the strategic growth for the Paper Products division. Bringing together the Group’s established Speciality Paper business with Colourform, the award-winning moulded pulp innovation.
Richard has most recently served as the Business Transformation Lead for Speciality Paper, where he has been instrumental in repositioning the organisation to ensure long-term differentiation and market competitiveness.
Richard brings a wealth of experience from both within and outside the organisation, having held senior leadership positions at Shell before joining James Cropper as Marketing Director for the Speciality Paper Business in 2017. With a proven track record of driving business growth and transformation, Richard’s expertise will be vital in furthering the company’s success.
James Cropper Chief Executive Officer, Steve Adams expressed his enthusiasm about Richard’s appointment, stating: “We are thrilled to welcome Richard Bracewell as our new Managing Director for Paper Products. His leadership, expertise, and deep understanding of our business will undoubtedly drive us towards greater achievements.”
Richard will continue to lead the ongoing business transformation programme and ensure its seamless integration into the company’s day-to-day operations.
Richard Bracewell states: “I’m delighted to have been asked to lead James Cropper’s Paper Products business and to continue to build upon our unique and significant capabilities as a leading innovator in the Creative Papers and Luxury Packaging sectors. The changes that we are making within the business, will help us to accelerate our growth strategy in the manufacturing of bespoke papers and moulded fibre packaging, ensuring that we continue to provide our customers with the highest quality products and solutions.”
