James Cropper and Maison Perrier-Jouët box up the perfect blend of beauty and sustainability, selected for Avant-Garde 2023
COLOURFORM by James Cropper has created a new sustainable packaging solution for Maison Perrier-Jouët, which will be exhibited at Avant-Garde
Maison Perrier-Jouët, one of France’s most historic champagne houses, partnered with sustainable packaging brand, COLOURFORM, to challenge the norms of luxury. Creating an eco-designed gift box that marries beauty with environmental commitment.
In addition to its featherweight of 49 grams, 93% lighter than the previous gift box, the Belle Epoque Cocoon wrap is made using 100% renewable energy, has an intricate double-debossed floral decoration with no varnish or glue. Designed with only two natural materials, paper pulp from FSC® managed forests and vine shoots, recovered after pruning, from France.
The recyclable wrap encases the champagne house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.
It perfectly envelops the bottle, offering a unique design profile with a natural feel. Only the golden cap crowning the champagne is revealed, showcased by a small petal-like collar.
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