The changes in the market have brought about a profound transformation in the relationship between clients, suppliers, and designers, leading to deep and inevitable reflections. The new scenario has prompted a collective action by agencies: the creation of a manifesto of intentions to share rather than compete. Advision, BasileADV, Granzotto&Mazzer, Idem Design, Officina Grafica, and O,nice! Design Studio will discuss these topics on the stage at Packaging Première & PCD Milan. The conference will be held in Italian. Simuoltaneous traslation available.

Additive manufacturing, a sustainable approach through design and materials

The announcement of the winning projects of Avant-Garde, the contest that rewards the most innovative packaging of the year, according to the judgment of an expert jury. Discover the winners in each category: Design, Sustainability, and Innovative Materials. The ceremony will be held in Italian. Simultaneous translation available. Media Partner:

An analysis of the market evolution and consumer expectations. Carlin Creative Trend Bureau highlights colors, materials, shapes, and surfaces that will be trending for summer 2025. The conference will be held in Italian

Now that environmental responsibility is no longer an added value but a duty for brands, now that a mere claim is no longer enough to seduce the consumer, sustainability has become a new asset from which to start doing something more in terms of ideas and creativity. On stage, the virtuous examples of SVR and Garnier. The conference will be held in Italian. Simultaneous translation available.

Dom Pérignon finds a kindred spirit in the vision of artist Juliette Clovis. Drawn together by a shared quest for harmony and perpetual transformation, their paths converge in a new creative exploration. Inspired by this vision, Juliette Clovis creates an ethereal objet d’art, reimagining and elevating the iconic Dom Pérignon bottle with a precious limited edition of 50 pieces. The transformation of the clay in metallic porcelain scales holds the tension between strength and fragility, finding a new way of reinventing packaging in a continuous seek of enhancement. The conference will be held in English. Simultaneous tranlsation available. Moderation:

From creativity, consumer experience and ethereal to playful design, what are the trends driving the South Korean market. The Korean market always brings new and inventive ideas into the beauty market. With demanding consumers who are used to innovation, creative and also sleek and intuitive design, how do leading brands and designers approach beauty packaging in an ever more competitive and crowded market. How to inspire, capture the audience while still maintaining the brand ethos and also building on more sustainable design. In this talk we hope to shed light on the future of beauty and design taking inspiration from

If it’s true that there is love at first sight, it’s equally true that the heart and brain come into play afterward. In other words, the aesthetics of packaging must be accompanied by responsible choices in terms of materials and production, and it all must be a ‘Luxury Experience.’ Is it a challenge or an opportunity? Zeromolecole and expert Donatella Zappieri provide the answer. The conference will be held in Italian Media Partner:

How to make beauty sustainable while ensuring luxury and desirability? And what about refillable beauty. How to make it work? What are the models that perform well on the market? Taking on example and case studies from the market we will identify the key levers to developing a sustainable and/or a refillable model. With contrasting market adoption depending on the solution, and confusion around sustainability, what will it take for the next generation to embrace innovative, luxurious and yet sustainable consumption mode. From regulatory requirements, to consumer expectations, design and luxury standards, how to build a smart sustainable beauty future.

Sponsors: When creating packaging, it’s not enough for it to be merely “beautiful.” The goal is to analyze in-depth the use and combination of elements comprising the design system of a gin bottle: papers, printing techniques, embellishments, bottles, closures—to understand their effect on the consumer’s emotional response. In this case, 5 designers from 5 regions—Lazio, Abruzzo, Campania, Puglia, Sicilia—each interpreted gin packaging in their unique way. A designer for each region designed two gin bottles inspired by their land. The packaging of the bottles was analyzed through neuromarketing research involving the end consumer. This wasn’t a contest but a creative

The conference will be held in Italian. Simultaneous translation available.

While we all agree that a diamond is forever, the same cannot be said for its packaging. In the jewelry sector, harmonizing aesthetics, experience, and durability with sustainability criteria represents a practical and conceptual challenge. The conference will be held in Italian

The world of luxury has its own rules and its own special radiance – be it yachts, jewelry, handbags or fine food. If you don’t follow them, you have no chance of gaining a lasting foothold in this world. The speakers in this conference are Ute von Buch, editor-in-chief of Creativ Verpacken magazine, in conversation with Simona Eckhold, founder and CEO of AnnLeeBags, creative director Pamela Tailor, Time for Champagne, and Charles Znaty, CEO of Dengo Chocolates Europe. Together, they explore the question of the role packaging plays on the journey towards creating a luxury product with radiance The conference

Immersive and multisensory. A task force of professionals is gathering around this futuristic idea with a common goal: to create a space where physical art merges with sound design, olfactory perception, taste; to show how behind the conception of a single narrative there are countless expertise; to make a concept tangible, in the creation of a space that defines a before and after, an outside and an inside. Tools like design, LED lights, sound effects, and olfactory stimuli speak of infinite expressive possibilities that can be adapted to various contexts. At the end of the conference, you’ll have the chance

A conference that touches on themes of design and technology in packaging for the Wine & Spirits sector. The conference will be held in Italian. Simultaneous translation available.

“Paper Posh” is an augmented reality project created by artists Andrea Filippi & Gabriele Moschin. It consists of a curated collection of futuristic shopping bags that are imaginatively visionary and sophisticated from a cartotechnical perspective. The bags are crafted using generative Artificial Intelligence software and are showcased in the elegant setting of Packaging Première & PCD Milan 2024. Sponsor: The conference will be held in Italian

The Italian edition of the PUMA MANIFESTO will be discussed as a reference in addition to the English-language one. With PUMA, the packaging community is working to end packaging as an environmental problem, also in the cosmetics sector. This workshop will address a topic that may not seem to be directed at the packaging dream in cosmetics, but which in reality seems to be very urgent in view of the new issues on sustainability goals. In other words, the concept of “Irregular Perfection” which affirms the paradoxical balance in packaging optimization and the cosmetic sector. The challenge here is to

Sponsor: The cosmetics industry is evolving towards a concept of luxury that embraces not only aesthetic elegance but also attention to sustainability and diversity of materials. Luxoro and Kiko Milano present a project that aims to redefine the concept of luxury in packaging. Through the analysis of their innovative approach, which combines style, material versatility, and environmental sustainability, you will discover the strategies adopted to create cosmetic packaging that meets the criteria of contemporary luxury. This presentation offers a unique opportunity to closely examine how the cosmetics packaging industry is embracing a sustainable future without compromising aesthetic and functional excellence.

The increasing demand for sustainability offers the fashion world new opportunities, and above all, new challenges. On the one hand, it is necessary to ensure the luxury experience, including packaging as well, while on the other hand, it is essential not to overlook the environmental impact of the entire supply chain, from product transportation from the production site to the purchase by the end-user. Aesthetic and sustainability are forced into a compromise with the budget. Who will bear the cost? The conference will be held in Italian

Biobased materials are becoming increasingly popular in the cosmetic and luxury packaging industry due to their sustainable and eco-friendly properties: they are biodegradable and compostable, as they can be broken down by natural processes. Moreover, they are non-toxic and do not release harmful chemicals into the environment. Biobased materials seem to be a safer option for both consumers and the planet: come to discover the state of art of the industries and the latest news in production. The conference will be held in English. Simultaneous translation will be available. Media Partner:

Sponsor: How the world’s biggest brand owners and packaging suppliers are leveraging RFID, NFC and other connected solutions to drive revenue, engagement and insights. The conference will be held in English. Simultaneous translation available.

It all begins with the rhombus or diamond, the symbol and emblem of the Cottini family since 1999. It’s a symbol that transforms, evolves, and comes to life, in perfect symbiosis with the way Stefano and his family think and act. The coexistence of two generations within the winery enhances this awareness and brings to light the need for change. But now more than ever, rigor and rationality were needed to pursue such a courageous path. SenseCatch, through neuroscience and neuromarketing, has guided and supported this evolution with a scientific, objective, and measurable approach. Lastly, the vital importance of the

The conference will be held in Italian. Simultaneous translation available. Sponsor: Moderation: