Mercedes-Benz Parfums targets premium segment with Maybach haute parfumerie collection
Mercedes Maybach has launched its first fragrances in collaboration with Mercedes-Benz’ licensing partner INCC Parfums (Give Back Beauty). The six unisex scents composed by IFF’s Anne Flipo come in flacons produced by Stoelzle Masnières Parfumerie.
Luxury carmaker Mercedes Maybach has introduced a collection of six unisex fragrances retailing at €295 for 100ml. Marking Mercedes-Benz Parfums’ first foray into haute parfumerie, the move is “in line with the ambitions of Mercedes-Benz Parfums to elevate the brand towards the prestige/niche fragrances segment,” fragrance license partner INCC Parfums tells Formes de Luxe. The company states that it is the first time “Mercedes-Benz and Maybach are associated to launch a scented offer and build together a unique fragrances brand.”
Source: Formes de Luxe
