Peace Vodka’s packaging: an homage to the late 60’s
Peace Vodka’s Packaging pays homage to the 60s and 70s with its psychedelic look. Reviving the Spirit of Woodstock leads to iconic corrugated cardboard boxes.
The design approach taken by Pulp & Pixel draws heavily from the design trends prevalent in the late 60s and early 70s, combining psychedelia with modernism. Also, the label’s reverse side is adorned with vibrant and colorful artwork that becomes magnified and distorted when viewed through the bottle’s liquid. This stunning effect adds a touch of intrigue and visual playfulness to the overall artwork. In contrast, the front of the bottle boasts a bold and minimalistic aesthetic, further accentuated by a die-cut technique and a monochromatic color scheme.
The psychedelic-inspired artwork on the reverse side of the packaging serves as a visual spectacle, transporting consumers back to the era of the vibrant counterculture. The swirling colors and intricate patterns evoke a sense of free-spiritedness and exploration, reminiscent of the artistic expressions that defined the Woodstock generation. As the liquid inside the bottle interacts with the artwork, it creates a mesmerizing display, encapsulating the harmonious fusion of art and spirit
Source: https://blog.pack.ly/en/
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