CURIUS’ VETA+ MOLDED PULP PACKAGING

VETA+’s secondary packaging is made of compostable and biodegradable
molded pulp, a blend of bamboo fiber and sugar cane residue, and is decorated via
embossing. In order for the case to have vertical stability, base legs
were added. The box also needed to be sufficiently rigid for the e-commerce channel, and have an opening system that was both “optimal and intuitive” for the consumer.