(Good) Mood Shifter

Menstrual (R)evolution! This is the mission of the start-up This Unique committed to fighting stigma and misinformation related to the menstrual cycle, to change people’s lives for the better. A social and environmental commitment carried out through social media and with a frank but ironic tone of voice, which has allowed us to build a large community and give access to information and sustainable and safe products to more and more people. With the aim of transferring the innovative personality of the brand to the product experience, a new piece has been added to the Menstrual (R)evolution through a deep emotional connection with the consumer. Prejudices about menstruation are linked to a negative experience that is also transferred to the person themselves. “You’re nervous, do you have your things?” The “(Good) Mood Shifter” concept changes the point of view on menstruation in an engaging and contemporary way! A colourful, reusable and empowering box to receive products ordered online at home and an interactive, educational and inclusive corner which offers sanitary pads in public places and establishes menstruation as a normal moment in life.