It’s my Italian Time

An innovative gift box for the Italian luxury hotel market: “It’s my Italian time” is designed to offer an exciting and shareable experience that allows those who receive it not only to indulge in a moment that goes beyond the stay in the Bel Paese , but above all to immerse yourself in the true Italian “dolce vita”, to live as Italians live, savoring every detail, then taken up in the gift box. Majolica, vibrant colors, design and sustainability are the keywords that contain the essence of this project. The entire box is in fact designed in a conscious way, with the use of extremely high quality, recycled and recyclable materials, and extreme attention to detail. Opening the box reveals a layered illustration that contains the beauty of a summer maritime landscape, with a tile decorated with a majolica illustration. At the base, a reflective surface when revealed reveals an illustrated and personalized deck of playing cards, ideal for moments of relaxation during the holiday and a practical clutch bag for carrying the essentials. There is no shortage of food, an essential component of Italian culture, through a selection of high quality biscuits. The experience that the gift box offers goes further: thanks to a QR code, you will have access to a set of stickers and an Insta Filter that will allow you to share the beauty of “My Italian time”. A project that combines tradition and innovation, love for this land, celebrating the Italian “dolce vita” in an authentic, engaging and aware way.