The People Included project aims to create packaging without barriers, accessible to all. A barrier-free label holds both social and economic value, representing a message of inclusion through which every brand can communicate its commitment to consumers and enhance its reputation in the market. Through the People Included project, Eurolabel leverages its expertise to guide brands in achieving DE&I (diversity, equity, inclusion) goals, extending to inclusive packaging.
Eurolabel’s inclusive label comprises both a physical and a digital component and features specific characteristics: the colors used allow clear reading of texts for visually impaired individuals; dyslexia-friendly fonts are employed; Braille communicates the packaging contents to blind individuals; an RFID tag provides access to the digital version of the label; the QR code initiates the automatic playback of audio-video-textual content developed with the assistance of artificial intelligence, enabling individuals to read and/or listen to the content based on their preferences.
