OLTRE is the result of the combination of a multitude of digital technologies that make each label unique, coupled with a communication project aimed at intriguing through the stories of 9 visionaries and their brilliant insights. OLTRE is the concept that drove Eurolabel and Durante Associati to experiment with printing ideas and techniques.
The observer can learn about the stories and be inspired through a QR-CODE placed on the bottle collars. Silver Ink has been used on the OLTRE label to highlight two elements: the digital experience that can be lived through the NFC tag and its uniqueness derived from the variable numbering of each individual bottle.
Thanks to the use of HP Indigo’s Collage and Mosaic software, each label has become a unique piece while maintaining the same graphic identity. Collage and Mosaic allow defining the “fixed” elements of the graphics and the “variable” ones on which the software will apply new and surprising effects. Collage software was instructed with the variable element (eagle) and created infinite random combinations, producing unique designs.
With the Mosaic effect, starting from a single pattern, the Mosaic algorithm generated endless variations. The labels present different backgrounds reminiscent of various moments of the day (dawn, morning, twilight, sunset), making each bottle unique.
Invisible Ink on the OLTRE label was used to complete the George Bernard Shaw quote and reveal the image of an airplane, superimposed on that of the eagle. The invisible ink encourages the observer to unscrew the lamp-cap and discover the hidden messages of OLTRE, thus eliminating the distance between the user and the bottle.
