UPM Raflatac Ocean Action Label

World’s first certified label material to fight ocean bound plastic pollution. The ocean plastic crisis is real. It requires consumers’, brands’, and humanity’s attention. Today, only around 10% of plastic waste gets recycled globally, while the rest ends up in landfills, incineration, or leaks to nature or oceans. The world desperately needs more ways to reuse post-consumer plastic waste. Our solution is Ocean Action label, made from ocean bound plastic through mass balance approach.