Avant-Garde

Avant-Garde, the project that drives innovation and sustainability in the world of packaging.

Avant-Garde Award

Discover the most innovative packaging of the year! The projects selected by an expert jury in the categories of Sustainability, Design, and Innovative Materials will be showcased at the fair, where you can meet their creators and be inspired for your next packaging project.

Submit your entry

Exhibitors at Packaging Première & PCD Milan and design agencies have the opportunity to submit one or more projects for consideration by a panel of experts in packaging, sustainability, and design. The jury will select the best projects based on sustainability, design, and innovative materials, and they will be showcased in a dedicated area of the event, getting special visibility before, during, and after the event.

The deadline to submit the application form attached in the brochure below is February 3, 2025. Don’t miss the opportunity to showcase your project!

DOWNLOAD THE BROCHURE

Avant-Garde 2025 Jury:

Sustainability Category

Meet the jury for the sustainability category

Design Category

Meet the jury for the design category

Innovative Materials Category

Meet the jury for the innovative materials category

Giusy Bettoni

C.L.A.S.S.

Scopri

The projects selected by the jury

Design Category

The projects selected by the jury for the Design Category

Lume – Twist, Turn and Spin: Advision’s project for Avant-Garde 2024

March 28, 2024

Lume Spin is another incarnation of the multifaceted Lume project, an idea that takes shape and becomes a message. A simple game, a hand-painted spinning top, becomes the perfect pretext to tell the story of human creativity and its unique ability to break the mould. From a whirlwind of thoughts to a hand-painted spinning top, through an endless chain of events: just join in and let the top spin. The next stroke of genius is just a fingertip away.

The label of Corte Moschina’s Luna Park wine: Advision’s project for Avant-Garde 2024

March 28, 2024

Corte Moschina’s Luna Park is a lively, sparkling wine with a decidedly playful soul that provides the unique thrill that characterises the most memorable evenings. And it cannot resist having an equally eccentric label to guide the consumer through a whirlwind of sensations

Panda-Inspired Gift Packaging – Dongguan Mingfeng Packaging’s project presented at Avant-Garde 2024

March 28, 2024

Dongguan Mingfeng Packaging’s gift packaging is a tumbler which adopts an egg-shaped design reminiscent of the panda’s form. The main body is crafted from biodegradable materials, promoting a circular economy and zero pollution.

Crafted to Disappear – Co&In’s project presented at Avant-Garde 2024

March 28, 2024

Crafted to Disappear is entirely mono-material box, made of colorful corrugated cardboard, with a tag made of soluble paper. It is embossed and printed with a soy-based ink, and the string is made from woven paper.

Pozzoli creates the Dolce & Gabbana Devotion Paper Bag

March 28, 2024

Dolce & Gabbana came to Pozzoli with a challenge. Could we recreate their iconic Devotion Bag, using only paper and cardboard, to create a unique “gift pack” for D&G cosmetics and perfumes.

Nostalgia Bukchon Makgeolli – Revation’s project presented at Avant-Garde 2024

March 28, 2024

NOSTALGIA, a premium Hanok Hotel brand nestled in the heart of downtown Seoul, proudly introduces its latest creation in collaboration with REVATION: an eco-friendly packaging for makgeolli, a Korean alcoholic drink.

“Luxury Redefined”: James Cropper’s project presented at Avant-Garde 2024

March 28, 2024

James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap.

Sustainability Category

The projects selected by the jury for the Sustainability Category

CM Cartotecnica Moderna and ICMA Sartorial Paper are the winners of the Sustainability Category with Rinascimento project at Avant-Garde 2024

March 28, 2024

Rinascimento is a virtuous and innovative expression of circular economy in the luxury packaging landscape, which transforms the scraps generated in the production phase into exquisite 100% recycled creative paper.

Scatolificio Girola presents SELENE, the eco-friendly display, made of environmentally friendly, recycled and recyclable material

March 28, 2024

Scatolificio Girola presents SELENE, the eco-friendly display, made of environmentally friendly, recycled and recyclable material at Avant-Garde 2024.

Less is even Better. Especially for nature – Nissha developed a cosmetic jar made of biobased and industrial compostable Sulapac🄬 material

March 28, 2024

Less is even Better – especially for nature. Following this motto, we developed a new 50ml cosmetic jar made of biobased and industrial compostable Sulapac🄬 material.

Pulp-Injection: a new injection molding technology developed by Nissha that uses pulp instead of plastics..

March 28, 2024

Nissha has developed a new injection molding technology called Pulp-Injection – using pulp instead of plastics. Pulp-Injection products offer similar features and functionality as their plastic counterparts with a more environmentally conscious composition.

The BlueDust project: the big news of Mainetti Italia’s S/S 25 season will be presented at Avant-Garde 2024

March 28, 2024

BlueDust re-circulates old pre-consumer jeans or processing waste transformed into flock powder ready for a second life and highly original solutions.

Eva Green, Legoplast’s new sustainable material, will be presented at Avant-Garde 2024

March 28, 2024

Eva Green is an innovative sustainable material, which is produced in Italy paying attention to environmental impact. Eva Green is obtained from sugar cane, a renewable resource that contributes to reduce CO2 emissions in the atmosphere.

Koehler Paper SE presents the pouch made of FSC®-certified paper, for Best of Moments Loacker at Avant-Garde 2024

March 28, 2024

Best of Moments, is Loacker’s top product in the Duty Free channel. From 2021, it is offered in a pouch made of FSC®-certified paper, whose recyclability is guaranteed by Aticelca and Institute Cyclos-HTC CEPI Certifications. The development of this pouch is in line with Loacker’s sustainability strategy, which targets for packaging the use of mono-material packaging components and the elimination of unnecessary packaging.

Eco Logico? IDP Direct challenges you to push your brand’s concept of sustainability beyond material but to look at the entire design experience.

March 28, 2024

With Eco Logico Challenge, IDP Direct aims to show that sustainable solutions can include luxury textures, innovative structures, and unexpected processes. Eco Logico is a mono-material 100% recyclable packaging solution that is designed for both retail and ecommerce applications.

Innovative Materials Category

The projects selected by the jury for the Innovative Materials Category

The extraordinary Qwarzo® technology: the sustainable barrier gets a Special Mention for Innovative Materials category at Avant-Garde 2024

March 28, 2024

Qwarzo® is a mineral-based coating that enhances the performance of the material, especially paper, creating a barrier without compromising its recyclability or compostability, and at the same time, providing a pure and unprecedented sensory experience.

Sulapac Solid – the perfect mixture of luxury and eco-responsibility – is being exhibited at Avant-Garde 2024

March 28, 2024

Sulapac Solid is an innovative, 100% biobased injection molding material ideal for cosmetic and luxury packaging providing a premium touch and high impact-resistance. Sulapac Solid enables companies to reduce their carbon footprint, eliminate microplastic pollution, and advance the circular economy without compromising functionality or aesthetics.

SMUSH materials presents a circular and natural material made of organic agri-waste fermented through mushroom’s mycelium at Avant-Garde 2024

March 28, 2024

SMUSH materials produces a circular and natural material made of organic agri-waste fermented through mushroom’s mycelium, offering compostable solutions in the industrial filler packaging sector which are suitable to replace current plastics.

New low-density LDPET® holographic effect sleeve label by SLEEVER® will be presented at Avant-Garde 2024

March 28, 2024

The L’OréaI Group, a global leader in the beauty industry, has selected SLEEVER® Group’s LDPET® product for the launch of its new ELVIVE brand SHAMPOO PRO BOND REPAIR.
SLEEVER ® collaborates and partners with this initiative with an innovative offer: a new low- density LDPET® holographic effect sleeve label.

ARLT, Paper Cleaner Trio by Revation is being exhibited at Avant-Garde 2024

March 28, 2024

ARLT is a green product brand that encourages the establishment of various goals and motivations aimed at reaching our common endpoint of “Our journey towards achieving zero carbon.”

Lamberti is the winner of the Innovative Materials Category with Esacote® BIO BC 100: Unique 100% Natural Coating for Barrier Paper at Avant-Garde 2024

March 28, 2024

Lamberti’s Esacote® BIO BC 100, a 100% biobased coating, extracted from the tomato peels through an innovative patented process in a waterborne dispersion, combines outstanding barrier properties to water, grease and oil and fulfil all the principles of sustainability and circularity.

Fedrigoni presents FUTURA at Avant-Garde 2024.

March 28, 2024

FUTURA is a project that created Fedrigoni denim effect paper, made with fabric scraps. This tailor-made project allows to reduce the amount of virgin cellulose in the production, thus recovering textile by-products destined for disposal.

Avant-Garde

Avant-Garde Award

Submit your entry

Avant-Garde 2025 Jury:

Sustainability Category

Design Category

Innovative Materials Category

Giusy Bettoni

C.L.A.S.S.

The projects selected by the jury

Design Category

Sustainability Category

Innovative Materials Category

The event starts in: