The changes in the market have brought about a profound transformation in the relationship between clients, suppliers, and designers, leading to deep and inevitable reflections. The new scenario has prompted a collective action by agencies: the creation of a manifesto of intentions to share rather than compete. Advision, BasileADV, Granzotto&Mazzer, Idem Design, Officina Grafica, and O,nice! Design Studio will discuss these topics on the stage at Packaging Première & PCD Milan. The conference will be held in Italian. Simuoltaneous traslation available.