From creativity, consumer experience and ethereal to playful design, what are the trends driving the South Korean market. The Korean market always brings new and inventive ideas into the beauty market. With demanding consumers who are used to innovation, creative and also sleek and intuitive design, how do leading brands and designers approach beauty packaging in an ever more competitive and crowded market. How to inspire, capture the audience while still maintaining the brand ethos and also building on more sustainable design. In this talk we hope to shed light on the future of beauty and design taking inspiration from this avant-garde asian market.

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