The Italian edition of the PUMA MANIFESTO will be discussed as a reference in addition to the English-language one. With PUMA, the packaging community is working to end packaging as an environmental problem, also in the cosmetics sector. This workshop will address a topic that may not seem to be directed at the packaging dream in cosmetics, but which in reality seems to be very urgent in view of the new issues on sustainability goals. In other words, the concept of “Irregular Perfection” which affirms the paradoxical balance in packaging optimization and the cosmetic sector. The challenge here is to apply the PUMA MANIFESTO method to the change of trends of the stereotype of the cosmetics world, going beyond the canons and designing new concepts of imperfection.

The conference will be held in English. Simultaneous translation available.

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