Agenda about...

The value of neuromarketing in rebranding and design in the wine sector – Scriani case study

Stefano Cottini

Scriani Winery

Silvia Silvagni

Advision

Andrea Ciceri

SenseCatch

Matteo Zantedeschi

Matteo Zantedeschi

Advision

It all begins with the rhombus or diamond, the symbol and emblem of the Cottini family since 1999. It’s a symbol that transforms, evolves, and comes to life, in perfect symbiosis with the way Stefano and his family think and act. The coexistence of two generations within the winery enhances this awareness and brings to light the need for change. But now more than ever, rigor and rationality were needed to pursue such a courageous path.

SenseCatch, through neuroscience and neuromarketing, has guided and supported this evolution with a scientific, objective, and measurable approach. Lastly, the vital importance of the trust relationship with excellent partners in the supply chain such as UPM Raflatac, Luxoro KURZ, and Grafical cannot be overstated.

Sponsor:

The conference will be held in Italian. Simultaneos translation available

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