Jungwon Heo is the head of AMOREPACIFIC’s Creative Center. He graduated both of Human Environment & Design and Housing & Interior Design at Yonsei University in Korea, and earned master’s degree in Design from Domus Academy, Ph.D. in Design Management from Chiba University in Japan. Before the career in AMOREPACIFIC, he was in charge of various roles at LG Electronics Design Center, as a product designer, a design strategist, and the head of the Japan Design Branch. Now he is leading AMOREPACIFIC’s Creative Center, supervising branding, product and spatial designs through over 30 AMOREPACIFIC brands. In addition, he also leads various corporate-level creatives including flagship spaces operation like AMORE SEONGSU.