Packaging Première and PCD Milan: just a few days to go for the new edition of Italy’s most exclusive packaging event

Visitors will be able to discover the latest product innovations in fashion, jewellery, beauty, fine food, wine & spirits and attend several talks presented by Italian, international and top-brand experts, who will explore topics such as innovation, sustainability, technology, digitisation, design and branding applied to packaging. The complete conference programme is available here.   Pursuing its mission to anticipate trends and shape the packaging of the future, Packaging Première has launched the special Avant Garde initiative, directly involving exhibitors, inviting them to create products or services that are worthy in terms of innovation and make important improvements in the sustainability, technological development, digitalisation, design and the ability to enhance brand value. The projects, selected by an outstanding jury, will be presented in a dedicated exhibition space and illustrated in special conferences, moderated by journalist Teresa Magretti.   Not only packaging, design and research: Packaging Première and PCD Milan will turn into a real art gallery that will be welcoming visitors; made in collaboration with ILLUSTRI Festival, the Art Gallery 2023 will display eighty works of art created by ten artists and selected by the Artistic Director of ILLUSTRI Festival Francesco Poroli, a well-known illustrator who has exclusively created the exhibition’s iconic image for Packaging Première and PCD Milan. Visitors will be able to purchase the works on display, not just admiring them.   Packaging Première & PCD Milan are also launching a new project, Water Bottle, to reduce the use of plastic at the event: official water bottles, illustrated by Francesco Poroli, and water dispensers in the pavilion, accessible to everyone for refills.   Packaging Première and PCD Milan are boasting illustrious partners: Camera Buyer Italia, Corvasce, Efarm Group, Etinastro, Gugliermetto Experience, Integra Fragrances, Lucifero Illuminazione, San Marzano Wines, Cosaporto, Martesana, Panino Giusto, Birrificio 620 Passi, D’Auria, Gruppo Cordenons, Artegraf, Carlo Gasperini, Luxury Print Technology, Vimer, Fontana Grafica, Macropix, Oropress, P&P Promotion, Valtenna. Packaging Première – PCD Milan 2023 Fieramilanocity, Milano Enrìtrance: Viale Scarampo, angolo Via Colleoni – Gate 4   May 16th, 2023:  10.00 – 18.00 Wednesday – May 17th, 2023:  9.00 – 18.00 Thursday – May 18th, 2023:  9.00 – 17.00 Admission is free and reserved for industry professionals. Mandatory pre-registration at the following link.