Packaging Première & PCD Milan launches a new project to reduce the use of plastic at the event: official water bottles, with illustration by Francesco Poroli, and water dispensers in the pavilion.
Sustainability is a central theme of the 2023 edition of Packaging Première & PCD Milan. The event, in fact, will be an exclusive showcase where visitors will discover the most innovative and sustainable packaging projects, created by the best packaging suppliers for the luxury and beauty sectors. But that’s not all: the conference programme will focus mainly on the theme of sustainability, presented by Italian and international experts, and top brands from the luxury world who will bring their testimonies.
In order to make the event more sustainable and to reduce the consumption of disposable plastic during the event, Packaging Première & PCD Milan, with the support of the sponsors, has created the Water Bottle project: a customised water bottle with an illustration by Francesco Poroli, which will be available for purchase on site, and the installation of several free water dispensers inside the pavilion.
It will thus be possible for all visitors to fill their water bottles free of charge during their visit.
Water Bottle: P&P Promotion
Box: Valtenna (production), Fontanagrafica (paper supplier), Carlo Gasperini (Luxury Print Technologies), Oropress (foil)
Water point: Corvasce (setting-up)