Eco Logico? IDP Direct challenges you to push your brand’s concept of sustainability beyond material but to look at the entire design experience.
Eco Logico? IDP Direct challenges you to push your brand’s concept of sustainability beyond material but to look at the entire design experience.
With IDP Direct’s Eco Logico Challenge, we aim to show that sustainable solutions can include luxury textures, innovative structures, and unexpected processes. Eco Logico is a mono-material 100% recyclable packaging solution that is designed for both retail and ecommerce applications.
Answering the often-asked questions “How do you design sustainable packaging?”, we included fully recyclable packaging and a reusable tote made of recycled materials, increasing the percentage of post-consumer waste used.
The ecommerce shipping box is designed to accommodate an insert that improves the consumer unboxing, making it easier to remove the retail box inside. The insert is also equipped with space to hold a retail paper bag or a reusable tote. The entire sustainable packaging solution from IDP Direct is easy to recycle anywhere in the world that recycles paper.
When we ask, Eco Logico? We answer yes, sustainability can be a logical solution for fashion brands that want to work with a factory direct packaging manufacturer that puts sustainability first.
IDP Direct’s project has been selected by the jury for the Sustainability category and will be exhibited in the Avant-Garde dedicated area at Packaging Première & PCD Milan 2024.
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