Fine craftsmanship and perfumery. The new direction of fragrance packaging.
Capodimonte porcelain, on the other hand, is the material used in Agatho Parfum’s hand-painted caps. Meanwhile, semi-precious stones, are entrusted to the mastery of the Scarpelli family workshop where mosaics, in keeping with the centuries-old “commesso fiorentino” style, decorate the caps of I Profumi del Marmo, also made from stone including white marble, portoro and travertine.
Stone once again plays a leading role with Haec Dies developed by the nose Filippo Sorcinelli, who tops his bottle with a moulded and ground monolith with a biblical echo.
Hand-cut and polished semi-precious stones also decorate the bottles of the 17/17 Stone Label collection by Xerjoff.
And yet more sculptures crown the fragrances by Ormaie carved from beech and elm root wood, polished by hand and sourced from sustainably managed French forests.
And the response is not long in coming from mainstream brands such as Bulgari with its limited-edition collection, Gemme di Murano. A kaleidoscope of colours created by glass fused and blown through a special process known as “a sbruffi”, which allows for a layering of material that produces effects and nuances of a rare beauty.
Craftsmanship becomes an essential element for the identity and value of the packaging and the brand. And so strong is its influence that the industry is increasingly rushing to adapt to these customisation requirements, which are already echoed by Trussardi’s greyhound sculpture-caps for its prestige collection “Le vie di Milano”, the animal heads of the Portraits creations from Penhaligon’s, and the statuary bottles signed Dalì Haute Parfumerie created as a result of the collaboration with Bormioli.
Written by Filippo Bellini – Journalist.
