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Avant-Garde, the initiative by Packaging Première and PCD Milan, is back. Avant-Garde involves the exhibitors directly, inviting them to create products, services or projects recognised as outstanding in terms of innovation in the luxury product packaging sector. The projects must satisfy requirements such as recyclability and sustainability, technological development, digitization, design and brand enhancement.

Avant-Garde will have even more space and prominence during the next edition of Packaging Première and PCD Milan: the projects selected by the jury – made up of university lecturers, designers and industry experts – will be showcased in a dedicated and specially designed section.

Each project will be accompanied by a short description of its innovative features, as well as the name of the creator and its stand number and will be illustrated during a conference with a “timer” format in which each participant has five minutes to present the project and its innovation. This format will offer visitors an overview of all the innovative projects on display, giving them the opportunity to explore those of most interest to them in greater depth by visiting the participants’ stands afterwards.