Renewal and joy: the Fondation d’entreprise Hermès’ latest greeting card continues a tradition of clever, thoughtful design
Atelier Tout va bien, the Dijon-based studio of Anna Chevance and Mathias Reynoird, has produced some impressive – and inventive – greetings card designs for the Fondation d’entreprise Hermès in recent years.
The Fondation d’entreprise Hermès’ card for 2023 highlights the work of the organisation’s Manuterra programme, the environmental education scheme launched by the company in 2021. The scheme aims to introduce young people to gardening and offers sessions whereby students can learn about and cultivate the natural world.
The studio used Arena White Rough 300g because of its ‘special touch and great adaptability to different printing techniques,’ says Chevance. The Fondation d’entreprise Hermès’ graphic guidelines also encourages the use of the particular paper range, according to the studio.
Source: pulp.fedrigoni.com
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