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Packaging Première & PCD Milan – the future of luxury, perfume, cosmetics and personal care packaging
Discover the event
In Milan, the world of luxury and beauty packaging meet in an exclusive event.
Packaging Première & PCD Milan are a single event showcasing the best of packaging for the luxury and beauty sectors. Here, you will discover the latest innovations, new technologies, and future packaging trends in the heart of the Italian luxury and beauty market.
Please Note:online pre-registration is mandatory, and on-site registration is not possible. Access to the event is free of charge.
Visitors: the event is reserved for industry professionals. Access is not allowed for individuals under the age of 16.
Why visit?
When and Where
Talks
News & insights
What's on
Conferences, initiatives, new projects, and much more that you cannot miss before and during Packaging Première & PCD Milan.
Avant-Garde
Avant-Garde
Design Hub
Design Hub
Talks
Talks
Sustainability
News and insights
Art Gallery
Art Gallery
How does you Smart Badge work?
- Smart Badge is the innovative technology that facilitates the exchange of contacts between visitors and exhibitors, with no need for business cards.
- At the entrance to the event, visitors receive their own Smart Badge.
- Each exhibitor will have positioned one or more readers at their stand, equipped with a sensor capable of reading Smart Badges (as pictured).
- When the visitor brings their Smart Badge close to the reader of the exhibitor with whom they are interested in exchanging contacts, a green light will appear.
- By doing so, the visitor collects all the exhibitor’s company information. All information from the exhibitors whose reader has been scanned will be e-mailed to the visitor at the end of the day.
- In turn, exhibitors will obtain the data of visitors who have scanned the Smart Badge to their reader and receive it at the end of the event.
Brands attending
Fashion
Alexander McQueen, Bally, Brunello Cucinelli, Bulgari, Calzedonia, Canali, Celine, Dsquared2, Etro, Furla, Giorgio Armani, Gucci, Liu Jo, Loro Piana, Luxottica, Marella, Max Mara, Missoni, Moncler, Moschino, Off-White, Prada, Salvatore Ferragamo, Tod’s, Valentino, Zegna
Wine&Spirits
Bottega, Brunello, Ca’ del Bosco,
Campari Group, Collis Veneto Wine Group, Distillerie Bonollo Umberto, Fantini Group Vini, Ferrari
F.lli Lunelli, Feudi San Gregorio, Lucano 1894, Marchesi De’ Frescobaldi, Mazzetti d’Altavilla, Mionetto, Montenegro,
Illva Saronno
Fine Food
Acetaia Giusti, Barilla, Domori, Ferrero, Gud Milano, Icam, Illy Caffè, Il Paniere Serafini, Lavazza, Lindt & Sprüngli, Maison Macolat, Marchesi 1824, Noberasco, Olivieri, Peck, Rigoni di Asiago, Scarpato, Splendia, Venchi
Watches&Jewellery
Bulgari, Damiani, Kaidor, Locman, Mabina Gioielli,
Marco Bicego, Morellato, Pomellato, Radeztky, Rolex Italia, Stroili Oro, Swarovski, Vhernier
Cosmetics&Perfume
Acqua di Parma, Alfaparf Group, Angelini Beauty, Arval Cosmetici, Bios Line, Bottega Verde, Bullfrog, Collistar, Coswell, Dolce & Gabbana Beauty, Dr. Vranjes Firenze, Etro Beauty, Gotha, H. Krull & C., HIC, Intercos, Istituto Ganassini, KIKO Milano, L’Erbolario, L’Oréal, La Prairie, Mavive, Nabla Cosmetics, Nobile 1942, Nouba, Pink Frogs, Professional by Fama, Pupa, Rancé, Scent Company, Selectiva, Xerjoff
Other
Alcantara, Alessi, B&B Italia, Bormioli Luigi, Hangar Manzoni, H&H Italia, Kering, Moleskine, Pineider 1774, QC Terme, Robilant Associati, Sambonet, The Pomo, The Walt Disney Company, Thun, Treccani, Yankee, Zucchi
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Visitors
Discover our events
Packaging Première
Packaging of Perfume, Cosmetics & Design
Packaging Première & PCD Milan
Packaging Première and PCD Milan together provide a comprehensive view of the future of packaging for the luxury and beauty sectors. Through conferences, workshops, and projects that drive innovation in packaging and design, Packaging Première & PCD Milan has become an essential event for packaging professionals, graphic designers, marketers, and product developers. It is not just a trade fair but a space for inspiration, networking, and information.
"This year I consider my visit at Packaging Première particularly important: this event is the best place to stay up to date with the latest innovations and here I can find new ideas, technologies and inspiration for increasingly sustainable packaging solutions"
"We are very happy to exhibit at Packaging Première. It's our reference exhibition, here we meet the whole supply chain: customers, designers, and brand owners"
"Having PCD here in Milan is a bit like breathing the atmosphere of Paris, in some way. Having a beauty gem here in Italy too means a lot."
