What's on
Discover the additional projects and initiatives onsite and get ready for your visit
Captivating Talks with international brands and experts
Dom Pérignon, Giorgio Armani, Bally, Pantone, Garnier, Kiko are just a few of the brands that took the stage at Packaging Première & PCD Milan 2024 to present the future trends in the luxury, packaging and design sectors. From Korean cosmetics to sensorial marketing, from AI to 3D print, from sustainability to innovative materials.
Avant-Garde Award
The exhibition of the most innovative packaging of the year, chosen by the new panel of experts in three categories: Sustainability, Design, and Innovative Materials. Discover the forefront of packaging, meet the creators of the selected projects, and find new inspiration!
Workshop
“La gestione del colore dal design alla stampa” – workshop by X-rite Pantone.
22 May 2024, from 10:00 am til 1:00 pm at Packaging Première & PCD Milan. Hall 3, Allianz MiCo – Milan
An unique opportunity for those involved in printing, graphics, design, communication, packaging, branding, marketing…
The session with X-rite Pantone will delve deep into the theme of color technique, exploring the fundamental concepts of color and appearance, as well as aspects of color management from design to printing.
Request information now! Only 20 companies will be able to attend the workshop.
The Early Bird offer with a €50 discount on the participation fee is valid until April 12, 2024, or until the available seats are filled.
The workshop will be held in Italian.
Focus on design
GINnasium
An exclusive exhibition took place at within Packaging Première 2025.
5 designers, 5 regions – Veneto, Friuli Venezia Giulia, Lombardy, Tuscany, Calabria – 5 ways to interpret gin packaging.
A designer for each region has designed two gin bottles inspired by their land. The packaging of the bottles has been analyzed by a neuromarketing study involving the end consumer.
It’s not a contest; it’s a creative exercise to which, for the first time in the industry, a neuromarketing study is applied.
The projects and research, gathered in a book, were presented in a dedicated talk with the participation of Portofino Dry Gin, Sense Catch, UPM Raflatac, SoVeMec.
Focus on Innovation
Materials Library
Materially set up a real materials library at Packaging Première & PCD Milan 2024 to introduce visitors and exhibitors to the most innovative materials for packaging. Materially supports companies in the development and dissemination of innovation and sustainability starting from materials.
Augmented Imagination
This edition will offer new perspectives and inspirations, driven by the artistic vision of Andrea Filippi and Gabriele Moschin, experts in integrating Artificial Intelligence in their artworks.
After challenging future design through artificial intelligence and imagination with the project Paper Posh, presented in 2024 at Packaging Première & PCD Milan, Andrea Filippi and Gabriele Moschin now unveil a deeper vision with “From AI to AI , from Artificial Intelligence to Augmented Imagination”.
Augmented Imagination, conceived by the two artists, represents an innovative approach that goes beyond the conventional applications of artificial intelligence in the world of art and design.
Paper Posh
“Paper Posh” is an augmented reality project created by digital artists Andrea Filippi and Gabriele Moschin: a carefully selected collection of futuristic shopping bags, technically visionary and sophisticated, created using generative Artificial Intelligence software. These creations were exhibited in the elegant context of Packaging Première 2024.
In the “Paper Posh” series, Andrea Filippi and Gabriele Moschin explore original and unprecedented structures and unusual paper constructions, turning shopping bags into a challenge for the design of tomorrow.
The project will be presented in a conference on May 22, 2024.
Technical partners of the project: D’Auria and Fontana Grafica
Home Fragrance Project
Packaging Première & PCD Milan 2024 engaged visitors and exhibitors in an immersive multisensory experience. Visual effects, music, tactile experiences, fragrances, and even flavors: it was much more than just a regular trade fair visit!
Cyber Milk
