Flyvision showcase with Gravity Off technology will be presented at Packaging Première 2022 Avant-Garde.

This Flyvision® showcase with Gravity Off technology is the result of a pioneer project in its own kind. In collaboration with the Italian company Sensit srl, Flyvision presents the first Zero Gravity Display with fragrance, capable of diffusing the fragrance of the product displayed in levitation within the showcase.

The installation displays the object levitating inside the vitrine, triggering thereby curiosity and intellectual challenge. The result is a deep and lasting imprint with positive associations towards the object displayed. This year’s innovative solution not only makes its effect on the observer’s eyes and mind, but also on two other senses.  The finishing material has been chosen in order to harmonize with the elegancy of the perfume bottle levitating within the display, therefore it is made of a kind of velvet, which is as nice to touch for the fingers as much as to look at.

For the Packaging Première 2022 edition, in agreement with Angelini Beauty, the fragrance of the Laura Biagiotti perfume present inside the showcase will be diffused. The technology used by Flyvision’s partner Sensit is able to diffuse a fragrance without spraying or nebulising simply by approaching the display for the time in which the observer will be present. This way, the observer’s nose is also getting involved in the overall perception of the installation.

As for materials used, the main aim is to use carrefully selected, quality materials, that elongate through time. This way, there is no need to change the display time after time, making it a long-lasting one, which will help it’s owner achieve their goal for many years to come.