Lumson and Biotherm for Aquapower Advanced Gel

The shape of beauty for Biotherm draws its inspiration from water. Indeed, the design of the new airless system is a perfect combination of aesthetics and functionality. The square shape of the bottle, softened by rounded corners, seems to be generated by the flow of ocean waves, while the colour – the iconic green of the franchise – evokes freshness and hydration, two benefits of the Gel. Sensory appeal is also a distinctive element of the packaging developed for Biotherm. The airless, soft-touch finish makes it pleasant to touch, preserves the bottle from fingerprints and hints at the gel’s matte finish. The sustainable footprint is also an added value of this solution: 40% of the glass used is recycled, while the pump and cap are styrene-free. The packaging developed for Aquapower Gel is part of a new range of square airless products which share a common shape and finish and which have been produced in different capacities (50, 75, 100 ml) and in different colours, which Biotherm has chosen to use in some cases as re-packaging of products already in the range and in other cases for new products in the HOMME range.