New Tokyo paper further enhances Favini’s vision
New range of paper further enhances Favini’s vision. Tokyo is the new, high-quality embossed paper dedicated to luxury packaging.
Favini innovation strategy heads in a new direction, with the aim to keep offering innovative solutions and captivating effects. This stylish and modern range of paper, called TOKYO originates from Italian inspiration, and comes alive thanks to the unique paper making technology of Tokushu Tokai Paper, from Japan.
The concept and style of the new paper come from Italy, the advanced-technology production is from Japan. Combining excellences, Favini offers the highest value for the demanding market of high-end packaging and premium printed communications.
The visual book
The Japanese tradition of perfection, organisation and detail combined with the modernity of their cities represents the mood that inspired the visual book. A project that testifies the print performance of paper.
On the inner pages is the lettering of the name Tokyo which was developed in a graphical way to bring to mind in an abstract way the metabolic buildings. Shapes recalling architecture and living cells are enclosed within the lines of the letters.
The letters are then conjoined with small poems typical of the Haikus tradition.
The short and pending sentences summon up the evolution, interaction and fluidity of society and can be completed by the reader.
Favini
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