Advision, with Luxoro and UPM Raflatac, will present LUME – Spirit of the Abyss at the Avant-Garde of Packaging Première 2023

A gin. A label. An experience. Lume – Spirit of the Abyss is an invitation to start exploring and seeing things from a different point of view. And to see for yourself how the world changes when you look at it with curiosity.

When we look out over the ocean towards the horizon, the water darkens from turquoise to navy – almost black. We feel a thrill. We wonder what’s hidden in that unsoundable abyss and are a little scared of what might rise up from it.

Our courage fails before such majesty and – in the equally impenetrable depths of our souls – something lights up inside us.

It’s the spark of curiosity, stronger than any fear, the power that drove us to discover new lands and even touch the moon, and what still drives us to keep asking what’s hidden beneath what we see.

In the darkness, even the faintest glint becomes a foodlight illuminating the unknown. That’s when we discover that we’re not alone, and that darkness is nothing but a border we can push away with the help of the flame we nurture inside.