Robilant exhibits at Avant-Garde 2023 with the myPowerKit project realised for myCordenons – Fedrigoni Group
Robilant worked on the project respecting the renewed brand values, the new phigital visual language and the range architecture
myPowerKit is an unprecedented working tool, a new-conceived catalogue designed specifically for myCordenons Fedrigoni Group, after ‘myPower myPaper’ repositioning strategy. The renewed brand values, the new phigital visual language and the revisited range architecture find their fulfilment in myPowerKit.
myPower Kit redefines the concept of catalogue breaking the encoded rules of this instrument. It overcomes the classic and heavy several “paper-books”, to become an agile, smart, lightweighted, sustainable and always functional device. myPower Kit is a modular, extensible, upgradeable catalogue: a both portable briefcase and desk-tool that reorganises the lines and products into nimble mini-books, facilitating the maximum flexibility for the professionals who use it – “the full books of papers with me” vs. “just what I need!”. The modularity of the structure makes the kit an always current tool, able to follow the company’s changes in the offer, simply adding or removing a booklet and thus preserving the catalogue from its fate of planned obsolescence and saving paper waste and expensive production cost.
The sample-booklets can be browsed thanks to a specially designed marker coloured-code: an intuitive key, suitable for making the main features of the papers immediately recognisible. A language that on the website becomes digital, following the new organization of the offer and translating it into a user-friendly navigation system and filters, for a complete synergy with the analog instrument. myPaperKit has a unique smartphone audio speaker made entirely with 272 paper sheets glued together, so that creativity can find the soundtrack it needs to express itself: a novelty that is a metaphor of myCordenons’ ability to unleash paper creativity at the service of its customers.
It is also respectful to the environment since being completely free of plastic, magnets, metals or non-natural glues. MyPowerKit well expresses the Company’s history and expertise in the art of paper, converting an old instrument through a disruptive, engaging, sustainable and contemporary object for today’s designers.
myPowerKit contains more than 2,500 creative papers organized in 40 booklets/samples.
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