Collistar lipstick, recyclable and refillable: INCA’s project selected for Avant-Garde 2023

Collistar and Inca, an all made in Italy cooperation.

The Puro Lipstick has been revisited in a modern, eco-conceived key. The line of the iconic lipstick has been maintained in its uniqueness and, thanks to the use of new sustainable materials, the product has been transformed into a makeup must-have with low environmental impact.

The eco-designed packaging consists of a carbon black-free polypropylene base and cap, complemented by a refillable aluminum mechanism.

The contrast between the surfaces and the glossy decoration enhances the Brand.

An elegant object that, in its new refill version, makes it possible to abandon the traditional paradigm of the linear economy ‘extract, produce, dispose’.

This proposal invites consumers to reflect on more conscious choices, raising their awareness in terms of circular economy, re-use and saving raw materials.

The refill can thus be replaced indefinitely with the product, generating plastic savings of over 50%.

The Puro Line completes its collection with the Matte version of the lipstick and the Impeccabile Stick refillable Concealer.