News & insights

Discover the latest news about Packaging Première and PCD Milan and the exciting initiatives you’ll experience at the event.

News from our sponsors

The latest news from Packaging Première e PCD Milan sponsors.

Materially

Innovative and sustainable materials: find inspiration in Materially’s materials library at Packaging Première & PCD Milan

Packaging Première & PCD Milan 2024 partners with Materially, the reference point in Italy in the search for innovative and sustainable materials for the manufacturing industry and for every design-driven application. Visitors and exhibitors will discover some of the most innovative and sustainable materials in Materially’s materials library at the event. An unmissable occasion to find inspiration.

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Art Gallery

An actual art gallery will enrich the event: discover the latest news from the artists.

Avant-Garde

The project that presents the latest innovations in luxury packaging.

Lume – Twist, Turn and Spin: Advision’s project for Avant-Garde 2024

Lume Spin is another incarnation of the multifaceted Lume project, an idea that takes shape and becomes a message. A simple game, a hand-painted spinning top, becomes the perfect pretext to tell the story of human creativity and its unique ability to break the mould. From a whirlwind of thoughts to a hand-painted spinning top, through an endless chain of events: just join in and let the top spin. The next stroke of genius is just a fingertip away.

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Press releases

The latest news from Packaging Première and PCD Milan.

Packaging Première & PCD Milan 2024: a successful edition

Three days of creativity, sustainability, and innovation: the 2024 edition of Packaging Première & PCD Milan, the leading event in luxury packaging for the fashion, beauty, jewelry, fine food, and wine & spirits sectors, ends today. The event took place in Milan from May 21 to 23 at Allianz MiCo.

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Discover our events

Packaging Première

an exclusive exhibition dedicated to those who create packaging for the luxury sector
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Packaging of Perfume, Cosmetics & Design

PCD Milan – the event that drives innovation and collaboration between packaging suppliers and beauty brands from Italy’s iconic Cosmetic Valley
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