Curius’ VETA+ molded pulp packaging by Dapy Paris

VETA+ is a new luxury Swiss spirits brand from drinks company Curius. Its three offers: gin, whisky and rum come in molded pulp packs developed by Dapy. In fact, VETA+’s secondary packaging is made of compostable and biodegradable molded pulp, a blend of bamboo fiber and sugar cane residue, and is decorated via embossing. In order for the case to have vertical stability, base legs were added. The box also needed to be sufficiently rigid for the e-commerce channel, and have an opening system that was both “optimal and intuitive” for the consumer.