Experts, brands and designers will present the lastest trends in the world of luxury, beauty and design.
Dom Pérignon, Giorgio Armani, Bally, Pantone, Garnier, Kiko and more are among the speakers who took the stage at Packaging Première & PCD Milan 2024 to explore current trends in the luxury, beauty, and packaging industries. From Korean cosmetics to sensorial marketing, from AI to 3D printing, from sustainability to innovative materials.
Stay tuned for 2025 program!
A preview of the Italian and international guests who will go on stage.
Don’t miss the talks with industry experts to discover all the latest in the world of luxury and beauty packaging.
Simultaneous translation will be available during the conferences
Simultaneous translation will be available during the conferences
Schedule being updated. We’ll add new speakers soon!
Conference Room
Packaging Première presents Avant-Garde: the most innovative and sustainable projects selected by a jury of experts.
> Session 1
Luxury and the point of sale: the display meets the future
Speaker: Corvasce Design, Flyvision
> Session 2
Innovation at your fingertips: the use of alternative raw materials in luxury packaging.
Speaker: Arjowiggins, Baralan, Cadicagroup, Estal, Stilema, Icma Sartorial Paper, Venchi.
Special Guest: Venchi
Swedish premium paperboard company Holmen Iggesund wants to create purposeful packaging solutions together with customers and partners. In this process and business, sustainability is a top priority. This presentation is all about the forest and the origin of both the company and the material. How Holmen Iggesund´s products are part of the bioeconomy and how paperboard can help companies to heavily reduce their carbon footprint. On stage, local account manager Massimo Falcinelli is joined by Holmen Iggesund’s head of Sustainability, Johan Granås. Together they will take you on a journey to the Swedish forest.
Speakers:
> Massimo Falcinelli – Account Manager Holmen Iggesund
> Johan Granås – Head of Sustainability Holmen Iggesund
Packaging Première presents Avant-Garde: the most innovative and sustainable projects selected by a jury of experts.
> Session 3
At a glance: when aesthetics is mirrored in sustainability
Speakers: Eska, Fedrigoni, Pozzoli, Manifattura del Seveso, James Cropper
> Session 4
Talking packaging: when communication becomes circular
Speakers: Valtenna, HLP Klearfold, Arti Grafiche Nidasio, Rissmann, Panama Trimmings, Caffè Borbone
Special Guest: Caffè Borbone
Conference Room
Digital beauty: how packaging affects the brand perception in the beauty world and what features it must have to pop on camera!
Speakers:
> Gianluca Ottolina – Founder & CEO, ZAGO Milano
> Annalisa Betti – Journalist and Beauty Editor
> Beatrice Balzarotti – Sensory Anthropology Expert, Esxence
Other speakers coming soon!
Plastigraf Trevigiana, a company that has been laminating paper and cardboard for over forty years, offers its range of Ecogloss and Ecomatte films made from PLA compostable bioplastic. Thanks to their recyclability, biodegradability and high content of renewable raw materials, these Italian-made Plastic Free® certified products perfectly meet the needs of the graphics and luxury packaging market.
The development and use of the NATIVIA® PLA range in transparent, matt, coloured, metallic and scratch-resistant versions is the result of the exclusive collaboration between Plastigraf Trevigiana Srl and the Derprosa™ brand.
Speakers:
> Alessandro Capoferri – Managing Director Plastigraf Trevigiana
> Laura Giust – Quality Manager Plastigraf Trevigiana
No Plastic on the end product!
Sorting, Recycling, Deinking and Composting are not a problem with Kurz transfer products!
Speaker
> Mr. Christophe Dujardin – Global Business Development Manager Sustainability / Cold Transfer
Leonhard KURZ Stiftung & Co. KG
From the circular economy to zero impact: this is the path to be followed by the paper and cardboard packaging sector. In just a short space of time, paper has succeeded in renewing and enhancing itself.
There will be testimonies on stage regarding how it is possible to achieve zero impact while still guaranteeing the aesthetic qualities required by that luxury products.
Titles and Speakers:
> Responsible Forest Management: the important contribution of the packaging sector
Speaker: Andrès Ortolano Tabolacci – CoC Technical Advisor in FSC Italia
> Real luxury? It’s sustainable thanks to paper and cardboard.
Speaker: Federica Brumen – Project Manager R&D Comieco
> Paper: from Cinderella to the princess of sustainability
Speaker: Massimo Ramunni – Secretary of Aticelca
> Design that inspires good practice
Speaker: Laura Moretti – Docente IED Firenze, Owner Studio Moretti
Speaker: Filippo Vanni – Export manager Barone Ricasoli S.p.A
The design of premium packaging, differential, attractive and at the same time innovative in its functionality, today we can say that it can go hand in hand with maximum sustainability.
In Estal, the efficiency of a package is defined by the formula, beauty + design + innovation + sustainability, and for this challenge we work every day. We are delighted to be able to say that our commitment is now a reality thanks to the natural beauty of WILD GLASS and CORKCOAL
Speaker:
> Paolo Oldani – Key Account Manager Italia Estal
Conference Room
DESIGNERS DAY BY PENTAWARDS
> 11:00 – 11.45
Packaging at Auge
Speaker: Davide Mosconi – Partner & Executive Director Auge Design
> 12:00 – 12:45
Originality and structure of language.
Speaker: Mario Di Paolo – Founder & Creative Director Spazio Di Paolo
> 14:00 – 14:45
Thinking with your hands
Speaker: Dario Volpe – Creative Director & Designer Lettera 7
> 15:00 – 15:45
The nju: process
Speaker: Nju:comunicazione
Pentawards, the most important awards in the packaging sector, will once again be present at Packaging Première & PCD Milan to offer exclusive content.
As the Pentawards community has grown, so too has its position as a reference point linking the different layers of the packaging value chain. This unique position has allowed them to use their large community to organise events creating a space where leaders and creative innovators from each pillar within the packaging value chain come together under one roof.
Simultaneous traslation into English will be available on 21 and 23 May
Founder & CEO at SharpEnd
Innovation and Digital Transformation at Giorgio Armani
Group VP Innovation and Sustainability at Fedrigoni
Sensory Anthropology Expert e Content Creator at Italian Perfumery Institute
Art curator and consultant at Var Digital Art by VarGroup and at Fondazione Luca e Katia Tomassini
Journalist and AIB Associazione ItaliaBrasile Scientific Committee Associate
Pastry chef & Owner at Fusto Milano
Head Of Marketing at CFF Creative Fragrances & Flavours
CEO at Openverse
Musician and Composer at Ocrasunset
Associate Professor of Materials Science and Technology at the Department of Civil and Industrial Engineering at Università di Pisa
Global Lead packaging, paper and print at Cradle to Cradle
CEO at PLUS4 Srl
Co-Founder at Éticos
Sulapac Ltd at Sales Director
Journalist at PRINTLovers
Co-founder at Puntozero 3D
CEO at Dengo Europe
Founder at Time for Champagne
CEO at AnnLeeBags
Founder at creativ verpacken
Founder at Caractères Paris
Editor at Pambianconews
International Brand Manager at Dom Pérignon
General Director at SVR Italia
Brand Business Leader Haircare e Colorazione at Garnier Italia
AI Artist at
AI Artist at
Founder & Creative Director at O,Nice! Design Studio
Brand Ambassador at Luxoro
Journalist and AIB Associazione ItaliaBrasile Scientific Committee Associate
Head of creativity & beauty packaging design at KIKO Milano
Founder at SenseCatch
Project Manager & Marketing Director at SoVeMec
CMO & Co-founder at Portofino Dry Gin
Packaging Solutions Manager EMEIA Region at UPM Raflatac
Granzotto Mazzer
Creative Director at Basile ADV
Art Director at Idem Design srl
Art Director at Advision
Granzotto Mazzer
Wine Designer at Advision
Founder & Creative Director at O,Nice! Design Studio
Co-Founder at Resistenza Type Foundry
Partner and Executive Creative Director at Auge Design
Head of Sustainability at Diana Yanes Consulting
Creative designer | Art Director at Bally
Direttore Progetti Strategici, ESG e Procurement at Bally
Product Developement and Innovation at Pomellato
CEO at The Unique Show
Design Professor at Università Iuav di Venezia
Jewelry Business Consultant at
Product Manager at Zeromolecole
Head of Advisory di Materially at Materially
Eco-friendly product & packaging development at Revation
Graphic Design Manager at GUESS Europe
Comieco
CTO at Qwarzo
General Manager at ICMA Sartorial Paper
Product Manager Barrier Coating at Laberti
Cartotecnica Moderna
Illustrator & Co-Founder at Norastudio
Creative Director, Lecturer at Studio Moretti, IED Firenze
Project Director & Innovation Design at Robilant Associati
Founder at SenseCatch
Art Director at Advision
Wine Designer at Advision
Brand owner at Scriani Winery
President at CoReVe
Managing Director at NVC NETHERLANDS PACKAGING CENTRE
NABA
Journalist at Converter&Cartotecnica
Head of Global Key Accounts at Pantone
Global Strategic Account Manager at X-Rite Pantone
Founder at re.sources
Founder at Neo By Nature
General Manager at Essentia Beauty
Founder at re.sources
Creative Director | Founder at dyr Joolia
Lead of Creative Center, Senior Vice President at Amorepacific