Avant-Garde
PACKAGING AVANT-GARDE
All companies registered for Packaging Première 2022 have the opportunity to submit their most innovative luxury packaging products to an expert jury, which will then pick the very best to be displayed in a special reserved area of the
show.
The jury, which will remain anonymous until the end of the selection, will be made up of university lecturers, designers and experts from the sector who have visited the event in the past. It will assess the entries and pick the ones that meet the necessary innovation requirements on the basis of the following guidelines:
- products with innovative features
- products that break patterns and show an attempt to go beyond established trends in the sector
- products with distinctive features, standing out from other products in the sector due to their energy-saving design, environmental compatibility and sustainability.
THE AVANT-GARDE PROGRAMME WILL COMPRISE FOUR MAIN SECTIONS:
- The projects will be presented in detail, focusing specifically on their innovative aspects, and published in the Exhibition’s Official Catalogue 2022.
- All the projects will be displayed in Packaging Première in a specific area fitted with display cases and cabinets. Each project will be accompanied by a short description of its innovative features, as well as the name of the manufacturer.
- There will be a conference with a “timer” format. Each participant will have exactly five minutes to present their project and talk about its innovative features. This format will offer visitors an overview of all the innovative projects on display, giving them the opportunity to explore those of most interest to them in greater depth by visiting the participants’ stands afterwards.
- After the event, the projects will feature in a dedicated mailing sent to a list of sector-specific magazines and visitors.
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